Pearls Take Center Stage in Booming Chinese Jewellery...
China News
November 29, 2023
Pearls, alongside diamonds, are gaining prominence in China's jewellery market. Zhuji City in east China, a key hub for freshwater pearl trading and production, reports a surge in sales since the beginning of the year, leading to some items running out of stock. Vendors highlight the significant role of livestreaming as one of the most lucrative sales channels, with online platforms generating more revenue than traditional brick-and-mortar shops.