Burger King Thrives in China by Blending American...
China News
December 5, 2023
The American fast-food giant, Burger King, supported by a Turkish company, has achieved remarkable success with 1,500 locations in China. Bridging cultures through the appeal of a humble burger, Burger King China distinguishes itself by sourcing approximately 90% of its ingredients locally. To cater to the Chinese market, the brand has creatively adapted its menu, incorporating elements like sprinkling chili on roast meat and offering hot pear soup as a unique beverage choice.