Gold Retail Shifts Focus to Smaller Chinese Cities,...
China News
January 4, 2024
The allure of gold is gaining momentum in China's smaller third- and fourth-tier cities, marking a new battleground for gold retail. Expanding beyond their stronghold in larger, more developed cities, gold sellers are venturing into smaller markets to replicate their success. As the winter months usher in the peak gold buying season in China, these shops are strategically launching promotional campaigns to entice customers, signalling a shift in the geographical landscape of gold consumption.