Setjetting Fuels Travel Boom in China
China News
January 31, 2024
The phenomenon of "setjetting," where travellers visit locations featured in movies and TV shows, is driving a surge in tourism to various Chinese cities. Shanghai, the backdrop for the popular TV series "Blossoms Shanghai," has become a hot spot as fans flock to capture themselves at iconic locations from the show. This trend highlights the influence of visual media in shaping travel choices and underscores the impact of film and television on destination appeal for tourists.