China-Chic Dominates Fashion and Beauty Trends
China News
February 9, 2024
The fusion of modern and traditional designs, known as China-Chic or Guochao, continues to sweep across China's fashion and beauty industries. From stylish winter coats to trendy children's clothing, Guochao remains a prevalent trend, blending comfort with cultural aesthetics. In east China's Zhejiang Province, wholesale clothing markets report that Guochao-inspired attire constitutes a significant portion, with approximately 80 percent of clothing sales attributed to this trend.