Chinese Legacy Brands Adapt to Younger Tastes
China News
March 11, 2024
In Beijing, Wuyutai, renowned for its tea, entices customers with innovative ice cream flavours, catering to younger preferences. This move reflects a broader trend among historic Chinese brands, with others like Arctic Ocean expanding offerings to attract new consumers. The evolution of these time-honoured brands underscores a strategic shift toward capturing the interest of younger demographics.