Starbucks' Mega Store Thrives in China
China News
March 27, 2024
In China, Starbucks, among the thousands of international businesses, aims to shift Chinese tea drinkers to coffee enthusiasts, with plans to reach 9,000 stores by 2025. Despite its vast size, finding a seat in the expansive building can be a challenge due to the influx of customers, many purchasing gifts or souvenirs. This strategy has contributed to Starbucks' impressive 5% year-on-year sales growth in China.