'New Chinese Style' sweeps China's fashion industry
China News
April 11, 2024
In China's fashion industry, the "New Chinese Style" trend is surging in popularity, with transactions soaring by 215% since the Chinese New Year's Gala, as reported by JD.com. Its appeal lies in its accessibility and versatility for everyday wear, appealing to a wide range of consumers. Stores like the one in Beijing highlighted in the report exemplify the growing market demand for this reinvented fashion ethos, blending cultural heritage with modern design for a captivating fusion.