Made-in-China fan products score big at Euro 2024
China News
July 4, 2024
With UEFA EURO 2024 football fever sweeping through Germany, demand for fan merchandise is skyrocketing. Both physical stores and online platforms are dominated by products made in China. Many of these items come from Yiwu City in east China, known as the world's largest wholesale market for small commodities. A sports jersey merchant in Yiwu designed a series of 24 T-shirts representing the tournament teams and reported filling over 250,000 Euro 2024 related orders.