Chinese Cinemas Attract Youth Audience with Summer...
China News
August 12, 2024
The season aligns with students' summer vacation, spanning from June to August, during which a variety of films are showcased. To entice more people to theaters, different regions have introduced special discounts through online ticketing platforms. For example, in Zhejiang Province, local authorities have distributed online coupons worth nearly four million U.S. dollars, making cinema outings more affordable and appealing.