First Store Economy
China News
August 27, 2024
Shanghai is emerging as a major global retail hub that attracts brands and companies from around the world to set up regional or global first stores. More than 110 first stores opened in Shanghai in the first half of the year, some making their Asian and International debut, making Shanghai the second highest retailer density worldwide. Data shows that from May 2018 to December 2023, Shanghai added more than 5,800 first stores, or about three per day.