In southwest China's Guizhou Province, the Village Soccer League is thriving, attracting more teams and fans than ever before. Following last year's success, which drew over 7.3 million tourists to the region, businesses are gearing up for the upcoming finals in May. Soccer-themed accommodations, like hotels, are already reaping the rewards with full occupancy on weekends. Beyond economic gains in hospitality, local officials highlight the tournament's role in promoting cultural products.