In southwest China's Sichuan Province, Luo Cong, a 42-year-old public service film projectionist, is continuing his father's legacy by operating a traveling cinema in rural areas. This initiative, born out of the necessity to bring entertainment to communities impacted by the 2008 earthquake, has become a source of joy for local residents. With 345 traveling cinemas across China's rural areas, a digital film trading platform with over 4,000 titles further enriches the cinematic experience.