"Black Myth: Wukong" co-branded merchandise has sparked consumer boom in China. Apart from coffee, there are other products that have seized this valuable co-branding opportunity including collector’s edition of the game, graphic cards, computers, solid state drives, gamepads to shared bikes and stamps. The stock has also gone up. This success in co-branded products confirms that consumers will always pay for high-quality goods that cash in on what’s currently trending.