Yiwu, renowned as the globe's premier small commodities hub, is experiencing a surge in demand as excitement for the upcoming Paris 2024 Olympics intensifies. Businesses in the city are inundated with orders ranging from jerseys and hats to trophies and light sticks, all adorned with the iconic colours of the French flag. European nations, particularly Spain, are among the major contributors to this burgeoning market, fuelling Yiwu's reputation as the go-to destination for Olympic merchandise.