Romance films usually rule the Qixi Festival box office, and this year an animated film is firmly in the spotlight."White Snake: Afloat," based on "The Legend of the White Snake". Movie theaters are seeing a surge in visitors for the enhanced experience they now offer. CINITY, China's self-developed advanced premium large format system features 4K, 3D, ultra-high brightness, high dynamic range, a wide color gamut, and immersive sound and other technologies.